Branding projects can take many forms, but they often begin with something more personal than strategic: who you are, what you’ve built, and how you want to be seen. For many of the small business owners I work with, a logo isn’t just a graphic, it’s a step toward presenting your work and presence with clarity and confidence.

Together, that vision is translated into a cohesive visual language — one that supports your growth and reflects the integrity of your work. From there, the identity often expands into:

• Custom logo and wordmark design
• Visual identity systems and color/typographic palettes
• Brand assets for web, print, or social media
• Packaging design and labeling systems
• Supporting illustrations and brand elements

Regardless of scale, the work is approached with focus, precision, and genuine investment in your vision.

Building a brand identity is a meaningful step — especially for small business owners who have poured time, heart, and courage into what they’ve created. Because this work requires care, strategy, and focused collaboration, most custom logo and brand identity projects begin at $1,000. This reflects a thoughtfully developed foundation — not just a logo, but a visual presence designed to support your growth with clarity and confidence.

I take on a limited number of branding projects each year so that each partnership feels personal and intentional. I work closely with businesses whose values and vision resonate with the Pointebrush approach, ensuring the final identity feels aligned and enduring. More expansive projects — including extended brand systems, packaging, or additional assets — are priced according to scope and complexity. Final investment is determined once we’ve clarified your needs and goals together.

If this feels like the right next step for your business, I would love to walk through it with you. Inquire below and we’ll start the conversation.